As 2016 dawns, it’s a good time to revisit the perennial head scratcher of the marketing world: brands. Are they overrated, over-thought examples of tepid consensus thinking? Or are they essential, pick-poorly-at-your-peril keys to marketing success? We’ve reviewed some recent thinking on brands (and the pursuit of the perfect brand) for insights into the age-old […]
Not long after the confetti is swept up and the champagne bottles are tossed out, many revelers wake up New Year’s Day with a new goal. ‘This is the year I’m going to exercise more, or quit smoking, or eat healthier,’ they say. And for a lucky few, they’re right. For many more, though, obstacles […]
Mobile devices allow shoppers to buy items from anywhere in the world with a single scroll-and-tap. But what happens when users are presented with ads from real-world locations? Are they more likely to buy at those stores over others? A research team took a look at this idea and put the concept of so-called “geotargeting” […]
In the waning days of 2015, a commotion started brewing in the online publishing world: what would happen to publishers, bloggers—content producers of any stripe, really—as ad blockers became more and more common amongst web users? The debate reached its peak as 2015 came to a close, with agonizing debates over whether ad blocking would […]
For decades, blogs were the Internet’s currency—if you had one, you could command an audience, if you didn’t, gathering a digital following was much harder. Bloggers like Andrew Sullivan, Seth Godin, and the personalities behind Boing Boing used their digital platforms to launch online empires that engaged millions. But with the growth of social media […]
