by Mike | Dec 21, 2015 | Brand Persona, Brand Strategy
I recently took a trip to Southeast Asia. It was a fantastic visit, filled with spectacular food and impressive sights. But I also came away with a healthy dose of bargaining fatigue, driven by the seemingly requisite haggling that accompanied every transaction. I understood the role of bargaining in the local culture, and the importance […]
by mhansen | Dec 11, 2015 | Industry Insights, Industry News and Trends, Marketing Case Studies, Marketing Trends
For many marketing professionals, it’s easy to focus on one target audience above all: the customer. After all, it’s customers that buy products and services, drive sales and revenue growth, and form the target audience for most marketing, right? New research from a team of American business schools indicates that a marketing professional may actually […]
by mhansen | Dec 9, 2015 | Industry Insights, Industry News and Trends, Marketing Trends, Uncategorized
After a distinguished career as a sales leader, Bob Heiss now trains executives across industries on business development fundamentals with Sandler Training. This week he sits down with us to talk about the intractable debate between sales and marketing teams within organizations and how that traditional divide is slowly fading with advances in data-driven and […]
by mhansen | Dec 4, 2015 | Industry Insights, Industry News and Trends
When cellphone customers go over their allotted monthly minutes, send too many text messages, or eat up too much data, it’s not uncommon for their carrier to contact them, encouraging them to switch up to a higher level service plan—and a more expensive one. But new research from the Wharton School and Columbia Business School […]
