Tag: Value Proposition

Removing awkward conversations as a business model

Removing awkward conversations as a business model

I recently took a trip to Southeast Asia. It was a fantastic visit, filled with spectacular food and impressive sights. But I also came away with a healthy dose of bargaining fatigue, driven by the seemingly requisite haggling that accompanied every transaction. I understood the role of bargaining in the local culture, and the importance […]
Insight of the Week: Marketing Is Both Internal and External

Insight of the Week: Marketing Is Both Internal and External

For many marketing professionals, it’s easy to focus on one target audience above all: the customer. After all, it’s customers that buy products and services, drive sales and revenue growth, and form the target audience for most marketing, right? New research from a team of American business schools indicates that a marketing professional may actually […]
Fostering Sales and Marketing Collaboration: A Conversation with Bob Heiss of Sandler Training

Fostering Sales and Marketing Collaboration: A Conversation with Bob Heiss of Sandler Training

After a distinguished career as a sales leader, Bob Heiss now trains executives across industries on business development fundamentals with Sandler Training. This week he sits down with us to talk about the intractable debate between sales and marketing teams within organizations and how that traditional divide is slowly fading with advances in data-driven and […]