This is the third part in our series on the unbanked, or the estimated 28% of Americans who don’t have regular access to mainstream financial services like banks and loans. Though it might not be obvious, this demographic represents one of the last “blank spaces” in the financial market, not to mention that these are […]
Last week we laid out an ambitious vision: the country’s leading financial institutions marketing to the country’s poorest customers. While it may seem like a tough sell, the unbanked and underbanked market represents more than 28% of American families, who each year spend millions on sometimes predatory alternative services. In this series, we’re exploring this […]
In midtown Manhattan, there are all kinds of famous faces staring out over the skyline— models hawking handbags, actors selling watches, personalities promoting shows. But now there’s a new, decidedly less commercial visage among them: the smiling face of the pope. Painters are wrapping up a wall-size portrait on the eve of Pope Francis’ visit […]
Isn’t it nice when someone in another time zone does the conversion for you? How about when someone gets you a really thoughtful gift? In both situations another person is empathizing with your situation. Despite being done infrequently, this is ALWAYS received well. Brands are even worse than we are as individuals at empathizing with others because […]
