Tag: Value Proposition

The Worst Sin in Sales (and Marketing)

“The worst sin in sales is not to lose a deal, but to lose a deal slowly.” – John Barrows. There is a lot of wisdom in these words, both from a sales and marketing perspective. It is obvious in sales that time is literally money, and more time...

Better's not Different. Only Different is Different.

Line up 10 real estate agents and ask them to give you their elevator pitches. Which one is the best? If you’re not in real estate I bet you couldn’t tell. Real estate experts will pick up on subtle details, nuanced definitions and client examples to...

Great Customer Service Is Not a Differentiator

Providing great customer service doesn’t set you apart from the competition; it’s cost of entry. People now expect ease of use with every product, application, and service. If customer service is an area in which you’re lagging, improving it doesn’t necessarily...

Transparency: A Value Proposition for Tech-Service Hybrids

We have worked with a number of tech-service hybrids recently, and a trend that’s emerging within the category is visibility. It’s a high-impact and seemingly obvious way for a service company to differentiate itself. The main hesitation when purchasing a...
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