“The worst sin in sales is not to lose a deal, but to lose a deal slowly.” – John Barrows. There is a lot of wisdom in these words, both from a sales and marketing perspective. It is obvious in sales that time is literally money, and more time spent chasing bad deals means less time for […]
Line up 10 real estate agents and ask them to give you their elevator pitches. Which one is the best? If you’re not in real estate I bet you couldn’t tell. Real estate experts will pick up on subtle details, nuanced definitions and client examples to easily assess who’s the real deal. But a real […]
Providing great customer service doesn’t set you apart from the competition; it’s cost of entry. People now expect ease of use with every product, application, and service. If customer service is an area in which you’re lagging, improving it doesn’t necessarily require structural changes to your business. Small changes to your process or procedures can […]
We have worked with a number of tech-service hybrids recently, and a trend that’s emerging within the category is visibility. It’s a high-impact and seemingly obvious way for a service company to differentiate itself. The main hesitation when purchasing a service is often, “how am I supposed to know whether this person/company is doing a good […]
