On this episode of the Cardwell Beach Marketing Podcast, we’re joined by Bita Milanian, the Senior Vice President of Global Marketing at Ribbon Communications, a cloud-based communications provider. Together, we talk about how companies can genuinely solve difficult problems, make virtual events more fun, and personalize communications for their customers.
We talk with Julie Sheedy, Chief Marketing and Engagement Officer at Loretto, about the impact of Covid-19 on the senior care industry. Together, we discuss the importance of clear communication during a crisis, why transparency and honesty is key in outreach, and how consistency can streamline marketing efforts.
On this episode of the Cardwell Beach Marketing Podcast, we talk with Bob Graham, Executive President at Facility Solutions Group, about the future of marketing in a post-Covid-19 world. This episode dives into the ways that new technologies can meet the moment, the importance of communication in a decentralized business model, and how business travel might change after the pandemic.
We’re joined by Mike Cogburn, Head of Digital Consulting and Innovation at SS&C Technologies, to discuss the future of marketing in a post-Covid-19 world. Together, we explore how companies are transitioning from physical outreach to digital marketing, why timeliness matters in content marketing, and how to communicate effectively during times of market volatility.
In this episode, we ask Michelle Farabaugh, former CMO of Harry & David and BevMo, about the future of marketing post-Covid-19. Together, we explore why bottom of the funnel marketing makes a difference during a crisis, how brand positioning can evolve over time, and when e-commerce can bridge the gap post-Covid-19.
We talk with Adam Golomb, Chief Marketing Officer at legendary Pittsburgh restaurant chain Primanti Bros., about the future of marketing in a post-Covid-19 world. Together, we discuss how an upfront investment in technology can help during crises, the benefits of marketing a beloved brand, and how cultivating fun and levity can help during tough moments.
We’re joined by Tim George, Chief Marketing Officer, Athletics, for the University of North Carolina Greensboro to discuss the future of marketing in a post-Covid-19 world. Together, we discuss how social media marketing can reach audiences during uncertain times, why relationship marketing is so critical right now, and what live sports will look like in a post-Covid-19 world.
We ask Barry Breede, Chief Marketing Officer at utility pole provider Koppers, “What will marketing look like post-Covid-19?” In this in-depth conversation, we discuss how innovation can help differentiate commodity products, the importance of building long-term relationships, and why a sense of stability will be critical for marketing moving forward.
We ask Tom Butta, Chief Marketing Officer at SignalFx and Sprinklr, “what will marketing look like in the post Covid-19 world?” In this revealing conversation, we discuss brand positioning in a noisy marketplace, why giving back is so critical at this time, and how digital marketing and data will reign supreme post-Covid-19.
We’re joined by Melanie Huet, Chief Marketing Officer at Serta Simmons Bedding, to discuss the future of marketing in the post-Covid-19 world. We discuss the need for spontaneous charitable efforts during tough times, the ways that the pandemic has changed product sales, and how to relaunch a brand on TikTok.
On this episode of the Cardwell Beach Marketing Podcast, we answer the question “What will marketing look like in a post-Covid-19 world?” with Amy Scissons, Chief Marketing Officer for International Regions at the professional services firm Mercer. Together, we dive into the challenges of creating a global marketing strategy, the need for empathy during tough times, and why a shift to a digital-first approach seems inevitable.
Gordon Ho, former Chief Marketing Officer and Head of Sales at Princess Cruises, joins us to discuss the future of marketing in the post-Covid-19 world. Gordon is now the founder of the Xpertainment group at xpertainment.com, a marketing consultancy focusing on the intersection of Experiences and Entertainment. In this episode, we discuss the impact of Covid-19 on the cruise industry, the future of shared in-person experiences, and the importance of developing a community among customers.
On this installment of the Cardwell Beach Marketing Podcast, we ask, “What will marketing look like in a post-Covid-19 world?” We’re joined by Heather Loisel, who has served as Chief Marketing Officer for organizations including Ricoh and Skillsoft. Together, we discuss the challenges facing B2B organizations of different sizes and scales, as well as why future-looking marketing is so powerful at this uncertain moment
On this installment of the Cardwell Beach Marketing Podcast, we ask, “What will marketing look like in a post-Covid-19 world?” We’re joined by Sam Mallikarjunan, an experienced SAAS marketer who has worked with Flock and HubSpot Labs, as well as taught digital marketing at Harvard. Together, we discuss how Covid-19 is changing marketing strategy, how to balance short-term customer acquisition with long-term thinking, and how the post-pandemic world will value marketers with financial acumen.
It’s the beginning of a new year. Time to set a fresh round of quarterly goals, fine-tune your branding, and finally put that new internal strategy into place. Oh, and it’s also trade show season. And with that comes the trade show hangover. Remember the last time you attended CES in Las Vegas, or that […]
Consider this: Roughly one out of every three U.S. dollars spent on Cyber Monday is spent on Amazon.com. So when the mid-summer, Amazon-created version thereof was just reported to have been the retailer’s biggest sales day ever…well, even detractors have to give credit where credit is due. An event that started off on a bad […]
When the Smart Car first appeared in the US in 2008, it raised some questions, perhaps the biggest being: would Americans used to trucks, sports cars, and open highways drive such tiny vehicles? While European drivers had been using Smart Cars for years, the driving conditions in Europe—congested cities, high fuel costs, and relative proximity—are […]
We’ve spent a lot of time here talking about the ways Volkswagen can begin to recover from a catastrophic emissions cheating scandal—first in an analysis of VW executives’ public messaging and then a deep dive into the problems ahead for the company. Our advice has boiled down to: be transparent. After all, it was likely […]
Earlier this year, we looked into the ways that podcasts are a rarity in today’s digital media landscape: an underserved digital niche. Indeed, while it seems like every other form of digital media has a robust ecosystem supporting it—from the boom in streaming music services to the myriad outlets for digital video—podcasts remain the sometimes […]
I sat down with Brian Erickson, Cardwell Beach Chief Marketing Officer, to talk about the luxury market, a world where some of the normal and tried-and-true rules of retail don’t apply. Take a listen for insights into the way we see the global luxury market both recovering and changing in the year to come.
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