Not long after the confetti is swept up and the champagne bottles are tossed out, many revelers wake up New Year’s Day with a new goal. ‘This is the year I’m going to exercise more, or quit smoking, or eat healthier,’ they say. And for a lucky few, they’re right. For many more, though, obstacles […]
Mobile devices allow shoppers to buy items from anywhere in the world with a single scroll-and-tap. But what happens when users are presented with ads from real-world locations? Are they more likely to buy at those stores over others? A research team took a look at this idea and put the concept of so-called “geotargeting” […]
Look in the back of refrigerators across America and you’ll see a little, half-opened orange box. Chances are it’s Arm and Hammer brand baking soda, which cooks throughout the country use to improve their baked goods, clean their counters, and yes, deodorize their refrigerators. The familiar orange box and its trademark “arm with hammer” logo […]
It’s a move that’s captivated both the New York Times and Ad Age, and left football fans to make last-minute adjustments to their evening plans: ESPN is making New Year’s Eve a football event. After high rates for New Year’s Eve play-off games last year, the sports giant is trying the maneuver again, scheduling two […]
It’s that time of year again. In addition to the crush of holiday ads, there’s another annual tradition that greets us as we watch our TV marathons, browse our favorite sites, and engage in some last-minute shopping. It’s the end of the year charity drive. While December 31 might mark the end of the fiscal […]
As we discussed on our podcast last week, Snapchat has an advantage over other social media networks, and it’s inherent to the product: “snaps”, as the ephemeral messages are known, disappear. Sure, technically you can capture an image of your smartphone screen to preserve a snap for posterity, but with the average Snapchat user receiving […]
For many marketing professionals, it’s easy to focus on one target audience above all: the customer. After all, it’s customers that buy products and services, drive sales and revenue growth, and form the target audience for most marketing, right? New research from a team of American business schools indicates that a marketing professional may actually […]
After a distinguished career as a sales leader, Bob Heiss now trains executives across industries on business development fundamentals with Sandler Training. This week he sits down with us to talk about the intractable debate between sales and marketing teams within organizations and how that traditional divide is slowly fading with advances in data-driven and […]
In this episode, I continued my conversation with Dave Donars, chief of research at Cardwell Beach, sharing observations I made on a recent trip to Asia and how they changed my thinking about marketing, branding, and the power of money. We also finish up our discussion of Facebook as a social utility and dive into […]
Moet Hennessy is known for a lot of things: being one of the world’s premiere wine and spirits retailers, cultivating an exclusive international image, and being the favorite brand of jet setters worldwide among them. But now the company is entering into an industry you probably don’t associate with fine champagne: office space. As part […]
When cellphone customers go over their allotted monthly minutes, send too many text messages, or eat up too much data, it’s not uncommon for their carrier to contact them, encouraging them to switch up to a higher level service plan—and a more expensive one. But new research from the Wharton School and Columbia Business School […]
Randy Drawas is the Chief Marketing Officer at Samanage, a cloud-based Software-as-a-Service company that helps firms manage their internal processes, with a special focus on IT. Drawas sat down with us to talk about the way cloud computing is changing our work lives, why technology has to directly solve customers’ problems, and the three questions […]
It’s only a matter of time until Amazon comes for your business. At least that’s the impression the online retail giant is leaving as it announces a series of new ventures that simultaneously stretch the company beyond its original big box origins while also supporting its underlying mission to reach every shopper, everywhere, as quickly […]
Macy’s launched its first Thanksgiving day parade 89 years ago featuring employees strutting down 34th Street amid floats and zoo animals on loan from Central Park—the precursor to today’s event, with its two dozen marching bands and more than 20 helium-filled floats. In many ways, it’s a branding spectacular, as companies fill the skies with […]
This is the third in a three-part series on the way our relationship to retail is changing. We’ve discussed a move towards more automation in the shopping experience and the rise of the subscription box, and today we’re tackling the concept of pop-up shops as a game changer in the retail storefront category. It’s an […]
Politicians have always used their ability to connect with the public on a social and personal level as a campaigning tool. Now, with the rise of social media in the United States, politicians can communicate to the public on a larger scale with minimal effort. This is a dramatic shift in society that yields both […]
This is the second in a three-part exploration of the future of the retail industry, examining how retailers can stay relevant and competitive as consumers increasingly move towards digital solutions for their shopping needs. This week, we look at the growing trend of subscription boxes, which have figured out a sweet spot between efficiency and […]
Ian Grabill is a lead developer at Ticket Evolution, a software company which he describes as “a behind the scenes tool that powers the secondary ticket industry.” Acting as the “pipes connecting ticket brokers to distribution sites,” Ticket Evolution has a strong development focus that supports ticket brokers across the web. Earlier this year, when […]
In the second part of our conversation on the power of tradition, I joined Dave Donars, Cardwell Beach’s chief of research, to dive deeper into what tradition means for businesses. Take a listen as we talk about how businesses are turning to the “x of y” formula to develop familiarity with consumers by connecting to […]
This is the first in a three-part exploration of the future of the retail industry, examining how retailers can stay relevant and competitive as consumers increasingly move towards digital solutions for their shopping needs. This week, we explore how retailers are turning to in-store kiosks to allow customers to shop and interact with products— bringing […]
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