Perhaps you remember the iPad launch of 2010? Though the idea of the tablet computer wasn’t new, Apple stamped its approval on the device by releasing their own version and instantly set the Internet abuzz. First came the jokes, then came the skepticism. Eventually, though, a third reaction appeared: cautious optimism. Perhaps this super-sized iPhone […]
I sat down with Brian Erickson, Cardwell Beach Chief Marketing Officer, to talk about the luxury market, a world where some of the normal and tried-and-true rules of retail don’t apply. Take a listen for insights into the way we see the global luxury market both recovering and changing in the year to come. Podcast […]
For those of you who may not know, we love podcasts here at Cardwell Beach. We listen to them, we analyze them, we even produce our own. As marketers, though, we’ve noticed something: despite the incredible growth and popularity of podcasts, there hasn’t been a corresponding growth in the ecosystem that enables podcasts to truly […]
I sat down with Shannon Eis, Vice President of Corporate Communications at Yelp, to talk about the ways the online ratings engine is making the user its top priority when making decisions, and how that commitment extends all the way to fighting local legislation on behalf of their user base. Take a listen for more […]
I should clarify something before we get started: I’m not talking about your actual haircut, which I’m sure is stylish. Instead, I’m talking about the experience of getting your hair cut—especially your interactions with the person who is doing the cutting. Let me explain. As a CMO and sales executive, I talk to people all […]
Here at Cardwell Beach, we love user experience design. There’s a lot you can learn simply from reading the insights that UX designers gather, whether or not you’re designing a website or a mobile interface. (For example, good UX design emphasizes the essential business principle of putting the customer first.) But we’ve also noticed something […]
It’s the challenge that has riveted the business world: Apple has vowed to refuse the FBI’s requests to unlock an iPhone used by a perpetrator of a mass shooting on the grounds that doing so would endanger the privacy of all their iPhone customers. I sat down with Matt Hansen to talk over the implications […]
I continue my conversation with JJ Shebesta, the former head of video at The Onion, about the challenges facing publishers and media companies in an age of digital disruption, as well as the unique niche that The Onion fills in the media world. Podcast Transcription Matt Hansen: Thank you for listening. Welcome to Air Quotes, […]
These days, it seems like everyone and their best friend are hard at work at their start-up. It’s become a nationwide trend, as coders, designers, and entrepreneurs join forces to bring their dreams to life. Many will fail, some will succeed, but along the way, they’ll learn some important lessons about leading teams, managing investors, […]
Marketing using “content”—be it blogs, storytelling, visuals, or audio—is quickly becoming an industry-wide trend: roughly 70% of marketers surveyed in 2015 by the Content Marketing Institute reported having produced more content last year than the year before. Nearly 90% of the marketers surveyed said they were doing some type of content marketing overall, the Institute […]
This week, join me as I continue my conversation with JJ Shebesta, the former head of The Onion’s video department, as we talk about what’s in store for the legendary satirical newspaper. We dive into whether media and technology companies can co-exist, how staying nimble is key to success in the media world, and why […]
For users around the country (and increasingly across the globe), Yelp is an indispensable resource for finding places to eat and people to hire for a variety of services. We sat down with Shannon Eis, Yelp’s Vice President of Corporate Communications, to talk about the company’s commitment to its users and how that support extends […]
While it might seem surprising, Univision’s recent partial purchase of The Onion isn’t quite so unexpected, according to former Onion video director JJ Shebesta, who joined Dave Donars, Cardwell Beach chief of research, to talk about the deal. In this first part of the conversation, JJ and Dave dive into The Onion’s legendary independent streak, […]
This week I sat down with Matt Hansen, who interviewed me about my philosophy on working as a creative director, common misunderstandings about the job, and the management advice that I try to bring to my work everyday. Q: Many people are familiar roughly with what a creative director does, but not the intricacies of […]
It’s a mobile world, as the data shows: users spend more time-consuming media on mobile than any other digital platform and spend more of their day looking at smartphone screens than desktop computer screens—and in 2014, more consumers purchased mobile devices than desktop devices for the first time ever. So, at first glance, it would […]
For drones, 2015 was the best of times and the worst of times. In the plus column, the little flying machines became ubiquitous across the country and around the world, resulting in some breathtaking visuals: and some fun new sports (drone racing, anyone?) But then there were the mishaps. Drones ended up crashing the US […]
It’s time for the business trip to the annual conference, yet again. But this year, you’ve decided to do some comparison shopping to find the best hotel deal and save some money on expenses. Do you choose the stalwart hotel that has served you well in the past or the newly re-named property that was […]
Sometimes it pays to change. That’s what CMOs at companies from entertainment to personal finance are finding as they grapple with the digital revolution, where customers flock to online (and often mobile) alternatives to the traditional stalwart services that made up the 20th century economy. But with the right rebranding strategy, three companies have found […]
It’s hard to envision New York’s Penn Station—an entirely underground train station filled with winding hallways that have been little updated since their construction—as a marketing opportunity for the city of New York. But that’s how New York governor Andrew Cuomo sees it, and that’s why Cardwell Beach chief of research Dave Donars and I […]
Eating healthy is a priority for many consumers—at least they say so when asked in surveys. But in reality, factors like convenience and price often eclipse the need for healthy eating. A group of researchers tried to figure out what shoppers would need in order to be persuaded to eat healthier, and it turns out […]
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