Consider this: Roughly one out of every three U.S. dollars spent on Cyber Monday is spent on Amazon.com. So when the mid-summer, Amazon-created version thereof was just reported to have been the retailer’s biggest sales day ever…well, even detractors have to give credit where credit is due. An event that started off on a bad […]
When the Smart Car first appeared in the US in 2008, it raised some questions, perhaps the biggest being: would Americans used to trucks, sports cars, and open highways drive such tiny vehicles? While European drivers had been using Smart Cars for years, the driving conditions in Europe—congested cities, high fuel costs, and relative proximity—are […]
This week some of the most influential people in creative media, marketing, and advertising are all gathered together in one spot—Cannes—for the annual Cannes Lions festival. And just like every year, luminaries in the marketing and design fields share insights they’ve learned while working with brands large and small. We’ve been keeping an eye on […]
There’s a web term you might not have heard before, although you would likely know it when you see it. It’s called graceful degradation, and it works like this: when you visit a website in a modern, standards-compliant web browser, you see all the bells and whistles, all the features, and all the elegant web […]
We’ve spent a lot of time here talking about the ways Volkswagen can begin to recover from a catastrophic emissions cheating scandal—first in an analysis of VW executives’ public messaging and then a deep dive into the problems ahead for the company. Our advice has boiled down to: be transparent. After all, it was likely […]
To create something new requires making a series of decisions. When you’re creating, all you are doing is deciding what to leave in or leave out. And it takes discipline to leave the right stuff out. That’s why I love photography. There is no purer constraint than a photo frame. Recently I met someone on […]
Earlier this year, we looked into the ways that podcasts are a rarity in today’s digital media landscape: an underserved digital niche. Indeed, while it seems like every other form of digital media has a robust ecosystem supporting it—from the boom in streaming music services to the myriad outlets for digital video—podcasts remain the sometimes […]
I joined Dave Donars, Chief Research Officer at Cardwell Beach, to discuss whether the legendary Volkswagen brand can recover from its self-inflicted injuries after a major emissions cheating scandal. The short answer: it doesn’t look good, but there may be some light ahead in the proverbial tunnel. Take a listen to hear the second part […]
I joined Dave Donars, Chief Research Officer at Cardwell Beach, to discuss whether the legendary Volkswagen brand can recover from its self-inflicted injuries after a major emissions cheating scandal. The short answer: it doesn’t look good, but there may be some light ahead in the proverbial tunnel. Take a listen to learn more. Podcast Transcription […]
I sat down with Brian Erickson, Cardwell Beach Chief Marketing Officer, to talk about the luxury market, a world where some of the normal and tried-and-true rules of retail don’t apply. Take a listen for insights into the way we see the global luxury market both recovering and changing in the year to come.
Perhaps you remember the iPad launch of 2010? Though the idea of the tablet computer wasn’t new, Apple stamped its approval on the device by releasing their own version and instantly set the Internet abuzz. First came the jokes, then came the skepticism. Eventually, though, a third reaction appeared: cautious optimism. Perhaps this super-sized iPhone […]
I sat down with Brian Erickson, Cardwell Beach Chief Marketing Officer, to talk about the luxury market, a world where some of the normal and tried-and-true rules of retail don’t apply. Take a listen for insights into the way we see the global luxury market both recovering and changing in the year to come. Podcast […]
For those of you who may not know, we love podcasts here at Cardwell Beach. We listen to them, we analyze them, we even produce our own. As marketers, though, we’ve noticed something: despite the incredible growth and popularity of podcasts, there hasn’t been a corresponding growth in the ecosystem that enables podcasts to truly […]
We were intrigued recently by a Medium post from Tomaž Štolfa of Layer which explored the evolution of what he called “conversational interfaces” from DOS to the desktop trash can to instant messaging to more recent arrivals like SMS and Slack. His conclusion? Nearly every product or service online today “has or will soon have […]
I sat down with Shannon Eis, Vice President of Corporate Communications at Yelp, to talk about the ways the online ratings engine is making the user its top priority when making decisions, and how that commitment extends all the way to fighting local legislation on behalf of their user base. Take a listen for more […]
I should clarify something before we get started: I’m not talking about your actual haircut, which I’m sure is stylish. Instead, I’m talking about the experience of getting your hair cut—especially your interactions with the person who is doing the cutting. Let me explain. As a CMO and sales executive, I talk to people all […]
Here at Cardwell Beach, we love user experience design. There’s a lot you can learn simply from reading the insights that UX designers gather, whether or not you’re designing a website or a mobile interface. (For example, good UX design emphasizes the essential business principle of putting the customer first.) But we’ve also noticed something […]
It’s the challenge that has riveted the business world: Apple has vowed to refuse the FBI’s requests to unlock an iPhone used by a perpetrator of a mass shooting on the grounds that doing so would endanger the privacy of all their iPhone customers. I sat down with Matt Hansen to talk over the implications […]
I continue my conversation with JJ Shebesta, the former head of video at The Onion, about the challenges facing publishers and media companies in an age of digital disruption, as well as the unique niche that The Onion fills in the media world. Podcast Transcription Matt Hansen: Thank you for listening. Welcome to Air Quotes, […]
These days, it seems like everyone and their best friend are hard at work at their start-up. It’s become a nationwide trend, as coders, designers, and entrepreneurs join forces to bring their dreams to life. Many will fail, some will succeed, but along the way, they’ll learn some important lessons about leading teams, managing investors, […]
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