Gratitude can be a powerful motivator. After all, we’re thankful for things all across the spectrum of our lives, from friendship and advice down to a sale on our favorite pair of shoes. So why shouldn’t businesses get in on the fun? For many consumer-facing companies, it can be standard practice to thank loyal or […]
Each week a member of the Cardwell Beach team sits down to talk about the newest in marketing, sales, design, and teamwork. This week Matt Hansen interviews me about balancing my role as Account Manager at Cardwell Beach with being a working mom of three. I first made the decision to bring balance to my […]
At Cardwell Beach, we try to keep up with our reading. And each week, we offer a selection of articles that share something unique or valuable on sales and marketing. Take a look at this week’s recommendations below: Why designers should (metaphorically) poison themselves: Developer and start-up leader Nathan Kontny muses on how to find […]
Picture this: you’re the head of marketing at a nationally renowned financial institution. Your board is looking for rapid growth and has asked for your recommendations. After weeks of preparation, you announce that the company’s best bet is to start marketing to the poorest of the poor. You go on to explain the ongoing crisis […]
Standard, tried-and-true practices are often our friends. They help us streamline our schedules, smooth out our workflows and produce work within budget and under deadline. But they can also, sometimes, cause us to miss out on new, possibly helpful breakthroughs. One such standard practice is a refrain familiar to anyone who has taken a business […]
We’re all busy. When time is short, reading often falls to the bottom of the list. But here at Cardwell Beach, we try to make time each week to digest the news, dig through think pieces and scan new research so that we can present intriguing insights about the way we live, think and buy […]
Welcome to the first installment of a weekly feature here at Cardwell Beach that we’re calling “Listen To,” which features our take on the best business podcasts of the week. The goal is to provide a quick snapshot of some of the audio stories, conversations and interviews that have piqued our interest each week, offering […]
At every job that I’ve had, the thing that drained me the most was the commute. Some were driving, others were public transportation. Public transportation was a little better because at least I could read and answer email, but only marginally. The strange thing is that I probably travel for work more now than I […]
In midtown Manhattan, there are all kinds of famous faces staring out over the skyline— models hawking handbags, actors selling watches, personalities promoting shows. But now there’s a new, decidedly less commercial visage among them: the smiling face of the pope. Painters are wrapping up a wall-size portrait on the eve of Pope Francis’ visit […]
Download our customizable org chart template here. So far on the Cardwell Beach blog, we’ve covered key questions to ask when putting together a new marketing team and ways to visualize and structure that team. Today, we’ll look at another aspect of a high-performing team: the roles and responsibilities of each team member that […]
In 2008, Budweiser, the beer brand that Americans drink more than any other, stopped being American. With parent company Anheuser-Busch purchased by Belgian firm InBev, the new company needed to reassure both customers and investors that neither its product nor its market share would change with the new ownership. And so they rebranded the new […]
Unfiltered dispatches by our vagabond intern, Andrew Santis, who is studying and working abroad. Day 1 Leaving Berlin in the late afternoon meant sacrificing half a day in Munich because the train ride from Berlin to Munich was seven hours long (not including almost guaranteed delays), so in order to make up for the loss […]
In corporate hiring parlance, the term “tournament system” may sound to the uninitiated like friendly company softball competition. In reality it refers to something far less benign. The practice of hiring large numbers of competitive entry-level candidates and weeding them out through overwork until only a select few remain has been commonplace at law firms […]
Work from anywhere in the world with unconstrained freedom” sounds like a dream come true as an employee, but is absolutely terrifying as that employee’s manager. I know firsthand– as my intern Andrew Santis boarded his flight, setting out to work remotely in Europe for the summer as a cultural experiment, the hair stood up on the […]
Unfiltered dispatches by our vagabond intern, Andrew Santis, who is studying and working abroad. Berlin is officially my favorite city in Germany. I could end this blog entry at that sentence, but I’m sure you want to know why Berlin is my favorite German city. Well, I don’t want to rant about how great/beautiful/amazing Berlin […]
Unfiltered dispatches by our vagabond intern, Andrew Santis, who is studying and working abroad. The night before I got on the train to Hamburg, I was very excited about arriving at Germany’s famous port city. After two somewhat dull weeks in Frankfurt and Cologne, I anticipated there would be a very significant change of pace […]
Download our customizable org chart template here. Organizational Structure We’ve seen a number of recommendations on different org structures, but Hubspot’s is definitely the best. There are 7 fresh approaches to the marketing org chart in today’s fully digital world, and the best part is each one is based on interviews with real Chief Marketing […]
Unfiltered dispatches by our vagabond intern, Andrew Santis, who is studying and working abroad. Cologne, Day 1 In the scorching 100° weather, I made my way from Frankfurt to Cologne. My biggest challenge of the day was dealing with the three bags I’ve been lugging around since the end of May. There’s a bag full […]
Unfiltered dispatches by our vagabond intern, Andrew Santis, who is studying and working abroad. Frankfurt Day 1 I’ve never travelled as much as I have in the past month, and I love every part of it… except the actual traveling part. Traveling, especially with three items of luggage, can be difficult, tiring, irritating, etc. Getting […]
Every summer we practice what we preach and assess our own brand. We want to reach the next level quickly, so the focus for this year’s session was for the management team to align on a clear 10-week plan aimed at rapid transformation. We know that marketing is what will propel us to the next level, and that […]
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