The recent Volkswagen scandal came as an overwhelming disappointment to the public. One of America’s most trusted car brands, VW was known especially for the reliability and safety of their vehicles. Now, when you hear “Volkswagen,” you think of the dramatic news headlines that continue to bash the company’s reputation. Despite having an engineer as […]
Each week, we round up articles worth reading for insights into sales, marketing and business. This week, we’ve tracked down four pieces that show us where our economy may be heading, and how consumers are reacting. Computer in your bracelet: With the growth and availability of mini-computers like the Raspberry Pi that help kids learn […]
This week in our regular Listen To round-up of the best podcasts on marketing and business, we’re looking at three unique ideas, including how to grow your business by not talking about your business at all, the rise of computers and how they change the way we think and how a humble cookie helped Asian-Americans […]
This is the third part in our series on the unbanked, or the estimated 28% of Americans who don’t have regular access to mainstream financial services like banks and loans. Though it might not be obvious, this demographic represents one of the last “blank spaces” in the financial market, not to mention that these are […]
We’ve seen the ads so many times that they have become commonplace: talking fish selling canned tuna, talking reptiles selling insurance, talking dogs selling pet supplies. In most cases, we don’t stop to consider that we are being sold products not by humans but by animated characters, and that, just as often, we buy the […]
We talk weekly with members of the Cardwell Beach team about strategy, marketing, and sales techniques. This week, Matt Hansen interviewed Mike Beach about the important role that change plays in business success and how Cardwell Beach has evolved since its early days. Q: Why do you feel that the idea of change is so […]
Each week, we comb over our reading lists to offer you new perspectives on the biggest topics in marketing, technology and business. This week, we’re diving into some new developments in the tech world, as well as shake-ups in advertising and questions over big data. Google has a new motto: With Google’s parent company christening […]
Each week in this “Listen To” column, we round up the best audio interviews, conversations and stories that share insights into marketing and sales. This week, we recommend: Podcast: Note to Self Episode: The Ad Blocker’s Dilemma Each week, WNYC host Manoush Zomorodi explores a different facet of technology’s impact on our lives. In the […]
Last week we laid out an ambitious vision: the country’s leading financial institutions marketing to the country’s poorest customers. While it may seem like a tough sell, the unbanked and underbanked market represents more than 28% of American families, who each year spend millions on sometimes predatory alternative services. In this series, we’re exploring this […]
Gratitude can be a powerful motivator. After all, we’re thankful for things all across the spectrum of our lives, from friendship and advice down to a sale on our favorite pair of shoes. So why shouldn’t businesses get in on the fun? For many consumer-facing companies, it can be standard practice to thank loyal or […]
Each week a member of the Cardwell Beach team sits down to talk about the newest in marketing, sales, design, and teamwork. This week Matt Hansen interviews me about balancing my role as Account Manager at Cardwell Beach with being a working mom of three. I first made the decision to bring balance to my […]
At Cardwell Beach, we try to keep up with our reading. And each week, we offer a selection of articles that share something unique or valuable on sales and marketing. Take a look at this week’s recommendations below: Why designers should (metaphorically) poison themselves: Developer and start-up leader Nathan Kontny muses on how to find […]
It was a busy week in New York City last week, with the Pope’s visit to the city snarling traffic, the UN General Assembly bringing an unprecedented number of global dignitaries to town and Apple unveiling the iPhone 6s to a (mostly) adoring public. For many New Yorkers, the gridlock was the equivalent of several […]
Picture this: you’re the head of marketing at a nationally renowned financial institution. Your board is looking for rapid growth and has asked for your recommendations. After weeks of preparation, you announce that the company’s best bet is to start marketing to the poorest of the poor. You go on to explain the ongoing crisis […]
Standard, tried-and-true practices are often our friends. They help us streamline our schedules, smooth out our workflows and produce work within budget and under deadline. But they can also, sometimes, cause us to miss out on new, possibly helpful breakthroughs. One such standard practice is a refrain familiar to anyone who has taken a business […]
We’re all busy. When time is short, reading often falls to the bottom of the list. But here at Cardwell Beach, we try to make time each week to digest the news, dig through think pieces and scan new research so that we can present intriguing insights about the way we live, think and buy […]
Welcome to the first installment of a weekly feature here at Cardwell Beach that we’re calling “Listen To,” which features our take on the best business podcasts of the week. The goal is to provide a quick snapshot of some of the audio stories, conversations and interviews that have piqued our interest each week, offering […]
At every job that I’ve had, the thing that drained me the most was the commute. Some were driving, others were public transportation. Public transportation was a little better because at least I could read and answer email, but only marginally. The strange thing is that I probably travel for work more now than I […]
In midtown Manhattan, there are all kinds of famous faces staring out over the skyline— models hawking handbags, actors selling watches, personalities promoting shows. But now there’s a new, decidedly less commercial visage among them: the smiling face of the pope. Painters are wrapping up a wall-size portrait on the eve of Pope Francis’ visit […]
Download our customizable org chart template here. So far on the Cardwell Beach blog, we’ve covered key questions to ask when putting together a new marketing team and ways to visualize and structure that team. Today, we’ll look at another aspect of a high-performing team: the roles and responsibilities of each team member that […]
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