This is the third in a three-part series on the way our relationship to retail is changing. We’ve discussed a move towards more automation in the shopping experience and the rise of the subscription box, and today we’re tackling the concept of pop-up shops as a game changer in the retail storefront category. It’s an […]
Politicians have always used their ability to connect with the public on a social and personal level as a campaigning tool. Now, with the rise of social media in the United States, politicians can communicate to the public on a larger scale with minimal effort. This is a dramatic shift in society that yields both […]
As humans, we love to think about what’s next. While our ancestors may have predicted that we would be zooming to work in flying cars and ordering our robot maids to clean the dishes, today we can see glimpses of our own future all around us. This week, we take a look at four articles […]
This is the second in a three-part exploration of the future of the retail industry, examining how retailers can stay relevant and competitive as consumers increasingly move towards digital solutions for their shopping needs. This week, we look at the growing trend of subscription boxes, which have figured out a sweet spot between efficiency and […]
Ian Grabill is a lead developer at Ticket Evolution, a software company which he describes as “a behind the scenes tool that powers the secondary ticket industry.” Acting as the “pipes connecting ticket brokers to distribution sites,” Ticket Evolution has a strong development focus that supports ticket brokers across the web. Earlier this year, when […]
In the second part of our conversation on the power of tradition, I joined Dave Donars, Cardwell Beach’s chief of research, to dive deeper into what tradition means for businesses. Take a listen as we talk about how businesses are turning to the “x of y” formula to develop familiarity with consumers by connecting to […]
This is the first in a three-part exploration of the future of the retail industry, examining how retailers can stay relevant and competitive as consumers increasingly move towards digital solutions for their shopping needs. This week, we explore how retailers are turning to in-store kiosks to allow customers to shop and interact with products— bringing […]
Nearly every site on the web is powered by a content management system (CMS), a platform that allows easy editing and control over nearly every function of the site. But choosing a content management system isn’t always as easy as using one. Matt Hansen interviewed me this week about questions to ask when choosing a […]
We love it, we use it, we increasingly depend on it: social media has evolved beyond a way to effortlessly “check in” throughout the day into an often surface-deep exploration of our lives. This week, we compile some perspectives on the ubiquity of social media in our everyday interactions and ask whether it’s always a […]
Change is happening all around us: new technologies, new companies, even new aspirants for the highest office in the land are lining up to debate each other. But how much of this change is actually new? I joined Dave Donars, Cardwell Beach’s chief of research, to talk about the power of tradition and how it […]
I’ve been noticing something lately, in parking lots, gas stations and airports across New York: electric car charging stations. Not long ago, these futuristic-looking energy sources would have been limited to a few home driveways and the occasional urban parking garage. Now, they are busier than ever, actually being used daily by real drivers. And […]
It’s every manufacturer’s worst-case scenario: a product defect so severe it triggers a recall. And it’s been a busy year for the practice, with big names in the auto industry suffering painful public recalls, including airbag manufacturer Takata and stalwart Volkswagen, who has been caught up in an emissions cheating scandal. But what can firms […]
Each week we sit down with members of the Cardwell Beach team to discuss marketing, sales and team management insights. This week, Matt Hansen interviewed me about the legendary Starbucks pumpkin spice latte, the growing trend towards seasonal-themed goods and what this tells us about the power of marketing to your customers on a seasonal […]
Here at Cardwell Beach, we’ve made it a priority to encourage our team to work in a borderless work environment. Team members routinely vary working from home offices, traditional office settings and wherever inspiration strikes, especially during CB INTERNational, our intern-abroad program. So it’s a pleasure to introduce our friend Dan Englander, a New York-based […]
Each week we curate some of the web’s best audio conversations, interviews and explorations of marketing, business and research insights. This week, we’re looking at startups: how they succeed, what happens when their reputations sink and how startup innovation is reaching the sometimes-tricky music business. Podcast: The Awl Podcast Episode: Uber Master media prognosticator John […]
I’m two months away from turning 21 years old, the official age of adulthood. A lot of thoughts are running through my head, mostly about what is going to happen after graduation. One of the ‘perks’ that comes with adulthood is responsibilities, and no, I don’t mean contributing more of my time to do chores […]
There’s a scene in HBO’s “Silicon Valley” that parodies our economy’s love affair with social networks. At pitch after pitch, hopeful young tech entrepreneurs proclaim their company to be “so, lo, mo” or “mo, lo, so,” eventually tripping over their words entirely in a jumble of acronyms. What they are trying to say is the […]
Each week, we curate the best in audio interviews, insights and storytelling on topics relevant to business and marketing. Tune in for our weekly picks, which this week explore the growth of the big box store, the role of narrative in the business world and ways managers can nurture creative employees. Podcast: Planet Money Episode: […]
For the past three weeks, we’ve looked at the unbanked in America- who they are, what services they rely upon outside of traditional banks and why they make the choices they do. Today, we’re going to answer a fundamental question: why should mainstream financial institutions care about this demographic— and how they do go about […]
Facebook is often referred to as a “walled garden,” an enclosed ecosystem all to itself, where users are purposefully kept within its confines to maximize the amount of time they spend on-site. But within that garden, users talk about all kinds of things that take place in the outside world, including, of course, companies and […]
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