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The dawn of each new year always brings with it unforeseen challenges, opportunities, and questions. But with uncertainty also comes another feeling: anxiety triggered by chaos. When we originally wrote this blog post, it was early 2017 and the country—and, to a large extent, the world—was recovering from a chaotic U.S. presidential election cycle that…
With the rise of on-demand services, today’s consumers have learned to want more from brands, including rapid delivery, stellar service, and one-of-a-kind offerings at affordable prices. They have similarly high expectations for marketing, demanding creative, thoughtful, interactive and engaging campaigns worth their time. For brands looking to grow their audiences, how can they reach consumers…
Great art is either loved or hated. The one reaction artists cannot abide is indifference. Great marketing, while certainly not as pure of heart as anything hanging in the Louvre or performed by the American Ballet Theater, is no different. Great campaigns will have passionate advocates and vociferous detractors. The goal is not to be…
Any good relationship with a marketing firm should start with the agency taking a deep dive into your business. That’s how an agency gets a sense of who you are, why you exist, and how you operate, which is an essential foundation for their strategic thinking. If you hadn’t previously seen the value in this…
cbtemplate Mark Cardwell

Why Your Values Matter

Every company or organization has values to which it adheres, and it’s important to define them for yourselves and for your customers. Your values are your brand: A company’s set of values is an increasingly important factor for buyers. What you stand for is often just as important as what you sell. If your brand…
It's the beginning of a new year. Time to set a fresh round of quarterly goals, fine-tune your branding, and finally put that new internal strategy into place. Oh, and it's also trade show season. And with that comes the trade show hangover. Remember the last time you attended CES in Las Vegas, or that…
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