Tag: Anecdote

Q&A: Mike Lichter on social media and the stories we tell

Q&A: Mike Lichter on social media and the stories we tell

Each week we sit down with Cardwell Beach experts on marketing, sales and business strategy. This week, Matt Hansen interviewed me about my role as Creative Director at Cardwell Beach, about the ways social media is changing the way we communicate and about the current status of copywriting in marketing. Q: In your view, how […]
4 Articles on Consumer Behavior Worth Reading This Week

4 Articles on Consumer Behavior Worth Reading This Week

Each week, we round up articles worth reading for insights into sales, marketing and business. This week, we’ve tracked down four pieces that show us where our economy may be heading, and how consumers are reacting. Computer in your bracelet: With the growth and availability of mini-computers like the Raspberry Pi that help kids learn […]
Part Three: A Portrait of the Unbanked

Part Three: A Portrait of the Unbanked

This is the third part in our series on the unbanked, or the estimated 28% of Americans who don’t have regular access to mainstream financial services like banks and loans. Though it might not be obvious, this demographic represents one of the last “blank spaces” in the financial market, not to mention that these are […]