70% of CEOs are dissatisfied with how marketing and sales are working together. Speculating about the cause is fun, but trying to fix it is a better use of our time and the focus of this post. The notable differences between what’s expected from a B2B sales and a B2B marketing department are pretty straightforward. Sales […]
This is not an April Fools’ joke: B2B marketing executed entirely in-house almost always goes wrong. Even if your in-house marketing team already has the proper mix of marketing specialists (artists) vs marketing generalists (managers), it’s still risky to execute marketing initiatives solely in-house. Here’s why: Your clients don’t pay you to get emotional An agency’s clients explicitly […]
