Each week, we comb over our reading lists to offer you new perspectives on the biggest topics in marketing, technology and business. This week, we’re diving into some new developments in the tech world, as well as shake-ups in advertising and questions over big data. Google has a new motto: With Google’s parent company christening […]
At Cardwell Beach, we try to keep up with our reading. And each week, we offer a selection of articles that share something unique or valuable on sales and marketing. Take a look at this week’s recommendations below: Why designers should (metaphorically) poison themselves: Developer and start-up leader Nathan Kontny muses on how to find […]
Most CRM systems are structured from the seller’s perspective. They include milestones like “first meeting” or “proposal delivered.” While those are useful metrics for management to forecast pipeline revenue, they’re not particularly useful metrics for your sales reps, or more importantly for your customers. Here’s an example of where critical information slips through the cracks: […]