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Tag: Content

The Ideal Way to Set Up a CRM

by | Feb 11, 2014 | Customer Acquisition, Lead Generation, Marketing Strategy

There are multiple stakeholders who need to get value from your CRM system. First, management needs visibility into the sales pipeline. Next, sales teams need to know how close their buyer is to making a purchase, and what they can do to get prospects to the finish line. Third, marketing needs a way to understand […]