Blogging is usually very clearly a marketing function, many times expected to drive traffic through SEO and being shared on social media. This stereotype makes it easy for sales-driven organizations to opt out of blogging. “We don’t care about SEO.” “Social media doesn’t drive leads for our business.” and of course… “We don’t have time […]
“The worst sin in sales is not to lose a deal, but to lose a deal slowly.” – John Barrows. There is a lot of wisdom in these words, both from a sales and marketing perspective. It is obvious in sales that time is literally money, and more time spent chasing bad deals means less time for […]
I recently got engaged. In many cultures the man buys the woman an engagement ring to show a level of commitment. When you are preparing to hand over multiple paychecks for something that fits in your pocket, you want to make the right decision— and I mean life decisions aside—you have to answer the question, […]
Getting a great deal on your website is not only a badge of honor, but a truly rewarding part of business. A strategic decision not to over-invest in your website and it’s associated marketing services can be instrumental to your business’ success. This begs the question: are you making a decision that will help your […]
