Here at CMO Central, we analyze the impact of social media frequently— within industries, in the context of the week’s business news, and inside cutting-edge research. There are many worthwhile reasons to explore the way social media influences our habits and buying power, but ultimately it all comes down to the sheer scale of social […]
It’s every manufacturer’s worst-case scenario: a product defect so severe it triggers a recall. And it’s been a busy year for the practice, with big names in the auto industry suffering painful public recalls, including airbag manufacturer Takata and stalwart Volkswagen, who has been caught up in an emissions cheating scandal. But what can firms […]
Each week we sit down with Cardwell Beach experts on marketing, sales and business strategy. This week, Matt Hansen interviewed me about my role as Creative Director at Cardwell Beach, about the ways social media is changing the way we communicate and about the current status of copywriting in marketing. Q: In your view, how […]
