For many marketing professionals, it’s easy to focus on one target audience above all: the customer. After all, it’s customers that buy products and services, drive sales and revenue growth, and form the target audience for most marketing, right? New research from a team of American business schools indicates that a marketing professional may actually […]
After a distinguished career as a sales leader, Bob Heiss now trains executives across industries on business development fundamentals with Sandler Training. This week he sits down with us to talk about the intractable debate between sales and marketing teams within organizations and how that traditional divide is slowly fading with advances in data-driven and […]
Randy Drawas is the Chief Marketing Officer at Samanage, a cloud-based Software-as-a-Service company that helps firms manage their internal processes, with a special focus on IT. Drawas sat down with us to talk about the way cloud computing is changing our work lives, why technology has to directly solve customers’ problems, and the three questions […]
As many of us hustle home for a mid-week Thanksgiving holiday, it’s a good time to revisit the growing trend of the distributed workplace, a model which many firms-including Cardwell Beach-have turned to for maximum employee flexibility. But with a workforce scattered across time zones and office spaces, technology and new office policies are increasingly […]
Measurement has become an obsession for many of us. Fitbit wrist trackers count our steps, our phones track everything from the calories we burn to the places we visit to the number of emails we check, and our social media accounts track endless retweets, likes and friend requests. We have become, by and large, a […]
