I don’t claim to be an expert in psychology, but it’s certainly one of my passions both in and outside of work. There are dozens of ways archetypes are useful, including personality tests like Myers-Briggs, but I find the most interesting relate specifically to the role archetypes often play in brands (and buyer personas are a form of […]
I constantly see this situation with our potential customers. They have a successful sales organization, their business comes from referrals, and they fear that if they take their eye off the ball for one moment, the whole thing will come crashing down. It’s a valid fear—one I empathize with deeply. At a certain point it […]
There’s a subtle distinction between stubbornness and persistence. It’s easy to mistake one for the other, both as a first-person doer and a second-person observer. I remember watching a documentary on a real estate billionaire, David Siegel, who was building the largest and most expensive house in America, called Versailles; during construction, the financial meltdown of […]
There are a hundred problems you could solve for your sales team, but some are certainly more pressing than others. The last thing you want is to spend a pile of cash on technology nobody uses. To ensure you create an app your sales reps actually use, you need to figure out what problems they’re […]
If you’re not growing you’re dying. Many firms achieve a certain level of success and stop growing because the skills that got you to $1 million won’t get you to $10 million; the skills that get you to 10 won’t get you to 100, nor to a billion. At a certain point your effort is […]
