We love it, we use it, we increasingly depend on it: social media has evolved beyond a way to effortlessly “check in” throughout the day into an often surface-deep exploration of our lives. This week, we compile some perspectives on the ubiquity of social media in our everyday interactions and ask whether it’s always a […]
Here at Cardwell Beach, we’ve made it a priority to encourage our team to work in a borderless work environment. Team members routinely vary working from home offices, traditional office settings and wherever inspiration strikes, especially during CB INTERNational, our intern-abroad program. So it’s a pleasure to introduce our friend Dan Englander, a New York-based […]
Each week we sit down with Cardwell Beach experts on marketing, sales and business strategy. This week, Matt Hansen interviewed me about my role as Creative Director at Cardwell Beach, about the ways social media is changing the way we communicate and about the current status of copywriting in marketing. Q: In your view, how […]
Every week, we turn over our reading lists to help share some of the web’s best writing on marketing and business. This week, we’re looking at the perennial marketing topic of building and nurturing a brand, and the surprising changes (and industries) that are reshaping the term. Techno-brands: Companies like Tesla and Sonos have a […]