I should clarify something before we get started: I’m not talking about your actual haircut, which I’m sure is stylish. Instead, I’m talking about the experience of getting your hair cut—especially your interactions with the person who is doing the cutting. Let me explain. As a CMO and sales executive, I talk to people all […]
Here at Cardwell Beach, we love user experience design. There’s a lot you can learn simply from reading the insights that UX designers gather, whether or not you’re designing a website or a mobile interface. (For example, good UX design emphasizes the essential business principle of putting the customer first.) But we’ve also noticed something […]
Portions have been a hang-up of eaters worldwide since the days of fairy tales, as many a kindergartner knows. In case you’ve forgotten, Goldilocks wanders into the Three Bears’ house and tests their porridge. One is “too hot”, one “too cold”, but the third is “just right.” Today, this same idea is actually used in […]
“When inspiration strikes” is an old adage, but it still has some truth. We do work better, in fact, when we’re seized by the moment, struck by an amazing idea, or inspired by a flash of brilliance. But the fact is that inspiration doesn’t visit us on a regular schedule. Often, instead of having a […]
