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Tag: Opinion

Whose business won't Amazon try to kill?

It’s only a matter of time until Amazon comes for your business. At least that’s the impression the online retail giant is leaving as it announces a series of new ventures that simultaneously stretch the company beyond its original big box origins while also supporting its underlying mission to reach every shopper, everywhere, as quickly […]

Q&A: Jenna Barrott on Social Media Marketing to Millennials

Millennials—people born between the 1980s and the beginning of the 2000s—represent a diverse and engaged generation but also a puzzle for marketers and businesses who are often confused about the best ways to reach them. Matt Hansen interviewed me about ways brands and businesses can use social media to reach this coveted generation. We talked about […]
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