This is the first in a three-part exploration of the future of the retail industry, examining how retailers can stay relevant and competitive as consumers increasingly move towards digital solutions for their shopping needs. This week, we explore how retailers are turning to in-store kiosks to allow customers to shop and interact with products— bringing […]
We love it, we use it, we increasingly depend on it: social media has evolved beyond a way to effortlessly “check in” throughout the day into an often surface-deep exploration of our lives. This week, we compile some perspectives on the ubiquity of social media in our everyday interactions and ask whether it’s always a […]
I’ve been noticing something lately, in parking lots, gas stations and airports across New York: electric car charging stations. Not long ago, these futuristic-looking energy sources would have been limited to a few home driveways and the occasional urban parking garage. Now, they are busier than ever, actually being used daily by real drivers. And […]
Each week we sit down with members of the Cardwell Beach team to discuss marketing, sales and team management insights. This week, Matt Hansen interviewed me about the legendary Starbucks pumpkin spice latte, the growing trend towards seasonal-themed goods and what this tells us about the power of marketing to your customers on a seasonal […]
