Change is happening all around us: new technologies, new companies, even new aspirants for the highest office in the land are lining up to debate each other. But how much of this change is actually new? I joined Dave Donars, Cardwell Beach’s chief of research, to talk about the power of tradition and how it […]
I’ve been noticing something lately, in parking lots, gas stations and airports across New York: electric car charging stations. Not long ago, these futuristic-looking energy sources would have been limited to a few home driveways and the occasional urban parking garage. Now, they are busier than ever, actually being used daily by real drivers. And […]
It’s every manufacturer’s worst-case scenario: a product defect so severe it triggers a recall. And it’s been a busy year for the practice, with big names in the auto industry suffering painful public recalls, including airbag manufacturer Takata and stalwart Volkswagen, who has been caught up in an emissions cheating scandal. But what can firms […]
Each week we curate some of the web’s best audio conversations, interviews and explorations of marketing, business and research insights. This week, we’re looking at startups: how they succeed, what happens when their reputations sink and how startup innovation is reaching the sometimes-tricky music business. Podcast: The Awl Podcast Episode: Uber Master media prognosticator John […]
I’m two months away from turning 21 years old, the official age of adulthood. A lot of thoughts are running through my head, mostly about what is going to happen after graduation. One of the ‘perks’ that comes with adulthood is responsibilities, and no, I don’t mean contributing more of my time to do chores […]
There’s a scene in HBO’s “Silicon Valley” that parodies our economy’s love affair with social networks. At pitch after pitch, hopeful young tech entrepreneurs proclaim their company to be “so, lo, mo” or “mo, lo, so,” eventually tripping over their words entirely in a jumble of acronyms. What they are trying to say is the […]
Each week, we curate the best in audio interviews, insights and storytelling on topics relevant to business and marketing. Tune in for our weekly picks, which this week explore the growth of the big box store, the role of narrative in the business world and ways managers can nurture creative employees. Podcast: Planet Money Episode: […]
For the past three weeks, we’ve looked at the unbanked in America- who they are, what services they rely upon outside of traditional banks and why they make the choices they do. Today, we’re going to answer a fundamental question: why should mainstream financial institutions care about this demographic— and how they do go about […]
We talk weekly with members of the Cardwell Beach team about strategy, marketing, and sales techniques. This week, Matt Hansen interviewed Mike Beach about the important role that change plays in business success and how Cardwell Beach has evolved since its early days. Q: Why do you feel that the idea of change is so […]
At Cardwell Beach, we try to keep up with our reading. And each week, we offer a selection of articles that share something unique or valuable on sales and marketing. Take a look at this week’s recommendations below: Why designers should (metaphorically) poison themselves: Developer and start-up leader Nathan Kontny muses on how to find […]
Picture this: you’re the head of marketing at a nationally renowned financial institution. Your board is looking for rapid growth and has asked for your recommendations. After weeks of preparation, you announce that the company’s best bet is to start marketing to the poorest of the poor. You go on to explain the ongoing crisis […]
At every job that I’ve had, the thing that drained me the most was the commute. Some were driving, others were public transportation. Public transportation was a little better because at least I could read and answer email, but only marginally. The strange thing is that I probably travel for work more now than I […]
In 2008, Budweiser, the beer brand that Americans drink more than any other, stopped being American. With parent company Anheuser-Busch purchased by Belgian firm InBev, the new company needed to reassure both customers and investors that neither its product nor its market share would change with the new ownership. And so they rebranded the new […]
Unfiltered dispatches by our vagabond intern, Andrew Santis, who is studying and working abroad. Day 1 Leaving Berlin in the late afternoon meant sacrificing half a day in Munich because the train ride from Berlin to Munich was seven hours long (not including almost guaranteed delays), so in order to make up for the loss […]
In corporate hiring parlance, the term “tournament system” may sound to the uninitiated like friendly company softball competition. In reality it refers to something far less benign. The practice of hiring large numbers of competitive entry-level candidates and weeding them out through overwork until only a select few remain has been commonplace at law firms […]
Work from anywhere in the world with unconstrained freedom” sounds like a dream come true as an employee, but is absolutely terrifying as that employee’s manager. I know firsthand– as my intern Andrew Santis boarded his flight, setting out to work remotely in Europe for the summer as a cultural experiment, the hair stood up on the […]
Download our customizable org chart template here. Organizational Structure We’ve seen a number of recommendations on different org structures, but Hubspot’s is definitely the best. There are 7 fresh approaches to the marketing org chart in today’s fully digital world, and the best part is each one is based on interviews with real Chief Marketing […]
Unfiltered dispatches by our vagabond intern, Andrew Santis, who is studying and working abroad. Frankfurt Day 1 I’ve never travelled as much as I have in the past month, and I love every part of it… except the actual traveling part. Traveling, especially with three items of luggage, can be difficult, tiring, irritating, etc. Getting […]
First there were private offices, then cubicles, then the open concept. Turning the modern office space into an environment conducive to creating good advertising has been a minor preoccupation since the first creative dragged his briefcase to work. In any case, I recently read two articles about office renovation experiments: one was about the Barbarian Group’s […]
Here’s a loaded question: who do you trust more, someone unintelligent or someone who has a well-researched answer to every question? Sales are won by the reps that customers know, like and trust. In our personal lives, all of us can name plenty of acquaintances that we know and like, but we’d be slow to […]
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