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Tag: Buyer Personas

Did I Purchase a CRM or a Sales Methodology?

Did I Purchase a CRM or a Sales Methodology?

by | Feb 11, 2014 | Customer Acquisition, Marketing Strategy

People talk about “getting on a new CRM” to solve the problem of disorganized or dysfunctional sales efforts. There is a common lack of awareness that when you’re buying a Customer Relationship Management tool, you’re usually not buying a sales process or methodology along with it. I would argue that’s the primary reason CRM implementations […]