This is the first in a three-part exploration of the future of the retail industry, examining how retailers can stay relevant and competitive as consumers increasingly move towards digital solutions for their shopping needs. This week, we explore how retailers are turning to in-store kiosks to allow customers to shop and interact with products— bringing […]
Nearly every site on the web is powered by a content management system (CMS), a platform that allows easy editing and control over nearly every function of the site. But choosing a content management system isn’t always as easy as using one. Matt Hansen interviewed me this week about questions to ask when choosing a […]
We love it, we use it, we increasingly depend on it: social media has evolved beyond a way to effortlessly “check in” throughout the day into an often surface-deep exploration of our lives. This week, we compile some perspectives on the ubiquity of social media in our everyday interactions and ask whether it’s always a […]
Change is happening all around us: new technologies, new companies, even new aspirants for the highest office in the land are lining up to debate each other. But how much of this change is actually new? I joined Dave Donars, Cardwell Beach’s chief of research, to talk about the power of tradition and how it […]
I’ve been noticing something lately, in parking lots, gas stations and airports across New York: electric car charging stations. Not long ago, these futuristic-looking energy sources would have been limited to a few home driveways and the occasional urban parking garage. Now, they are busier than ever, actually being used daily by real drivers. And […]
It’s every manufacturer’s worst-case scenario: a product defect so severe it triggers a recall. And it’s been a busy year for the practice, with big names in the auto industry suffering painful public recalls, including airbag manufacturer Takata and stalwart Volkswagen, who has been caught up in an emissions cheating scandal. But what can firms […]
Each week we curate some of the web’s best audio conversations, interviews and explorations of marketing, business and research insights. This week, we’re looking at startups: how they succeed, what happens when their reputations sink and how startup innovation is reaching the sometimes-tricky music business. Podcast: The Awl Podcast Episode: Uber Master media prognosticator John […]
I’m two months away from turning 21 years old, the official age of adulthood. A lot of thoughts are running through my head, mostly about what is going to happen after graduation. One of the ‘perks’ that comes with adulthood is responsibilities, and no, I don’t mean contributing more of my time to do chores […]
There’s a scene in HBO’s “Silicon Valley” that parodies our economy’s love affair with social networks. At pitch after pitch, hopeful young tech entrepreneurs proclaim their company to be “so, lo, mo” or “mo, lo, so,” eventually tripping over their words entirely in a jumble of acronyms. What they are trying to say is the […]
Each week, we curate the best in audio interviews, insights and storytelling on topics relevant to business and marketing. Tune in for our weekly picks, which this week explore the growth of the big box store, the role of narrative in the business world and ways managers can nurture creative employees. Podcast: Planet Money Episode: […]
For the past three weeks, we’ve looked at the unbanked in America- who they are, what services they rely upon outside of traditional banks and why they make the choices they do. Today, we’re going to answer a fundamental question: why should mainstream financial institutions care about this demographic— and how they do go about […]
Facebook is often referred to as a “walled garden,” an enclosed ecosystem all to itself, where users are purposefully kept within its confines to maximize the amount of time they spend on-site. But within that garden, users talk about all kinds of things that take place in the outside world, including, of course, companies and […]
Each week, we round up articles worth reading for insights into sales, marketing and business. This week, we’ve tracked down four pieces that show us where our economy may be heading, and how consumers are reacting. Computer in your bracelet: With the growth and availability of mini-computers like the Raspberry Pi that help kids learn […]
This week in our regular Listen To round-up of the best podcasts on marketing and business, we’re looking at three unique ideas, including how to grow your business by not talking about your business at all, the rise of computers and how they change the way we think and how a humble cookie helped Asian-Americans […]
This is the third part in our series on the unbanked, or the estimated 28% of Americans who don’t have regular access to mainstream financial services like banks and loans. Though it might not be obvious, this demographic represents one of the last “blank spaces” in the financial market, not to mention that these are […]
We’ve seen the ads so many times that they have become commonplace: talking fish selling canned tuna, talking reptiles selling insurance, talking dogs selling pet supplies. In most cases, we don’t stop to consider that we are being sold products not by humans but by animated characters, and that, just as often, we buy the […]
We talk weekly with members of the Cardwell Beach team about strategy, marketing, and sales techniques. This week, Matt Hansen interviewed Mike Beach about the important role that change plays in business success and how Cardwell Beach has evolved since its early days. Q: Why do you feel that the idea of change is so […]
Each week, we comb over our reading lists to offer you new perspectives on the biggest topics in marketing, technology and business. This week, we’re diving into some new developments in the tech world, as well as shake-ups in advertising and questions over big data. Google has a new motto: With Google’s parent company christening […]
Each week in this “Listen To” column, we round up the best audio interviews, conversations and stories that share insights into marketing and sales. This week, we recommend: Podcast: Note to Self Episode: The Ad Blocker’s Dilemma Each week, WNYC host Manoush Zomorodi explores a different facet of technology’s impact on our lives. In the […]
Last week we laid out an ambitious vision: the country’s leading financial institutions marketing to the country’s poorest customers. While it may seem like a tough sell, the unbanked and underbanked market represents more than 28% of American families, who each year spend millions on sometimes predatory alternative services. In this series, we’re exploring this […]
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